Kreate was a fantastic initiative that fosters creativity, tests students' technical skills, and raises awareness about the UN's Sustainable Development Goals (SDGs). This year, participants' main focus was on integrating one or two SDGs into their designs, highlighting sustainability's vital role in modern architecture
Project Challenge
Objective
- The primary goal with Kreate by Kalika Steel was to increase awareness, encourage and engage with the students to participate in the challenge, and drive social media engagement
The Research
At Bottomline Digital, we handled the following:
- Creative Design
- Digital Marketing Execution
- Ensured the event's success and coverage.
Design Approach:
We crafted visually captivating event collateral, featuring dynamic branding elements such as arch gates, banners, standees, and flyers, along with LED video displays to highlight student work.
The Solution:
- Pre-event Strategy: Implemented the “Spot the K” challenge to build excitement leading up to the event. Collaborated with influencers to drive engagement and maximize reach.
- Social Media Management: We kept the online audience engaged with live stories and posts throughout the event, sharing behind-the-scenes content and student presentations in real-time.
- Post-event Content: Managed social media recaps and outreach to news publications to boost visibility and media coverage post-event.
