Shreeji Ice Cream is an ice cream brand with franchises all over Maharashtra and Gujarat with 40+ delectable natural ice cream flavors. It has over 20+ years of experience and 100+ franchises.
Project Challenge
Objective
- To establish an online presence.
- To expand their client base to include 5-star hotels, and attract franchise inquiries through their website.
- Influencer marketing.
The Research
- Comprehensive analysis of the ice cream market and its competitor brands to understand the competitive landscape and identify opportunities.
- In-depth study of the target audience to tap into the 5-star hotel industry.
Design Approach
- Identified the right influencers and food bloggers for collaboration to reach a wider audience and get brand recognition.
- Designing a user-friendly and visually appealing website showcasing products and franchise opportunities.
- Creation of high-quality visuals and videos to enhance brand image, including location-based reels shot at franchisee locations.
- Boosting reels on platforms like Facebook and Instagram to reach potential clients in the hospitality industry.
The Solution
- Gained 500+ organic followers on IG with an engagement rate of 4.7%.
- Successfully collaborated with food blogger pages on Instagram.
