The Talk Bottom Podcast

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Inception

With the introduction of the Start-Up India initiative by the Ministry of Industrial Policy and Promotion in 2016, India paved its way to becoming more entrepreneur-friendly. With 41,061 government-recognized startups and 38 unicorn companies, India has the third largest start-up ecosystem in the world. Yet, 80-90% of Indian start-ups fail within the 5 years of their inception. Stigmas around venturing your own path and creating a business from scratch still exist. In such market conditions, most budding entrepreneurs find their inspiration and guidance from Entrepreneurial podcasts. The problem arises when these podcasts only talk about large-scale start-ups and businesses that emerged victorious.

What's Missing

Even with many podcasts coming up, there’s a general lack of inclusivity for small and medium businesses and entrepreneurs that are at the peak of their entrepreneurial journeys right now. Most podcasts even forget to highlight the true ups-and-downs of the entrepreneurial journeys and thus contribute nothing to the de-stigmatization and normalization of entrepreneurship as a concept.

The Ultimate Solution

The solution to this scarcity of relatable narratives is to
create a podcast that;

  • Provides a platform for small, medium, and new
    entrepreneurs to tell their stories.
  • Brings in niche content that can act as a source of
    inspiration and guidance.
  • Celebrates and promotes entrepreneurship in its
    rawest form.
  • Giving entrepreneurs of all scales and industries a
    platform to express their ideas, tell their stories, and
    create a network.

So Where Does TalkBottom Come In?

The TalkBottom talks to entrepreneurs who chose to overcome stigmas and found more than just success. Wrapped in a casual and candid setting, we get to the bottom of the values and mindset that makes an entrepreneur. We celebrate entrepreneurship as a compilation of multifaceted experiences that it is; be it failure, success, or hustle! While highlighting the achievements as well as the learnings, The TalkBottom seeks to extract the stories of unmatched determination regardless of the scale or size.
With a collective experience of 20+ years in the branding and marketing space, The Bottomline Digital is a marketing one-stop solution. A clear understanding of the market and client businesses gives us an edge over the ever-changing, ever-evolving trends of marketing for us to brand businesses from a ‘Glocal’ perspective. The massive network that links us to a range of different industries helps brands with launches, ambassadorship deals, ad shoots, events, and multiplying media impacts. With dedicated photography and film Production and a 3D views wing, we offer end-to-end marketing solutions. Empanelled with industry leaders & Pan-India companies like Taj Group, Kalika Steel, Kinetic Green, Gold’s Gym, IHCL & others we aim to deliver on all aspects of branding & marketing

Introduction

The Talk Bottom Podcast takes its listeners on a journey through the minds of entrepreneurs who chose to overcome stigmas. We celebrate entrepreneurship as a compilation of diverse experiences. Every individual has unique experiences worth exploring and sharing. The Talk Bottom Podcast is a platform for entrepreneurs to tell the tales of their resounding victories, their struggles, the setbacks and comebacks. Knowledge and wisdom have no beginning and no end. Such profound and powerful resources should be given to every individual seeking them. With this thought as the driving factor, the Talk Bottom Podcast was initiated.

Talk Bottom Podcast Stats

100K +

Avg. Views

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10 - 15 %

Replay Rate

interaction

5 - 8 %

Interactions

Demographics And Insights

Our audience spans across the country, with listeners tuning in from every corner of India.
Over 70% of our listeners have shown active interest in pursuing entrepreneurship, making Talk Bottom a go-to resource for aspiring business leaders
The majority of our audience falls within the 18-35 age group, representing the dynamic and youthful energy that resonates with our content.
With each episode, we see growing engagement on platforms like YouTube, Spotify, and Instagram, fueling discussions and inspiring action among budding entrepreneurs.

Performance Analytics

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Audience Credibility

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Male Audience

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Female Audience

Platform Performance: Maximum Traction is on Reels and YouTube Shorts, where our bite-sized content resonates the most with viewers. With each episode, we see growing engagement on platforms like YouTube, Spotify, and Instagram, fueling discussions and inspiring action among budding entrepreneurs

Why Appear On Talk Bottom

  • Visibility Across Channels: With strong traction on YouTube, Instagram, and Spotify, appearing on Talk Bottom ensures your story reaches a wide and engaged audience eager for insights into entrepreneurship and innovation.
  • Authentic Conversations: Our platform is renowned for authentic, in-depth interviews that dive deep into the heart of your journey, offering valuable takeaways for listeners and meaningful exposure for you as a guest.
  • Growing Influence: As a podcast on the rise, being featured on Talk Bottom places you at the center of key conversations about entrepreneurship and innovation, helping to amplify your voice in the business community.
  • Selective & Invite-Only: Talk Bottom is a selective, invite-only platform, choosing guests carefully to maintain the highest level of storytelling and ensure that each episode delivers impactful, engaging content. We seek out individuals whose stories resonate with our audience and align with our mission to inspire the next generation of entrepreneurs

Summary

Talk Bottom Podcast: Rising Star in the Podcasting World
Talk Bottom Podcast is rapidly emerging as a leading podcast house, with a consistent growth trajectory across all major platforms— YouTube, Instagram, Spotify, and Facebook.
Our Reels are generating strong engagement with viewers, often reaching 5-8% interaction rates. These bite-sized episodes are not only driving views but also sparking conversations across social media.
The core theme of Talk Bottom revolves around entrepreneurship and the growth journey. Each episode delves into the experiences, challenges, and successes of impactful entrepreneurs, offering valuable insights for budding business leaders.
Leveraging our growing reach, we bring the stories of influential entrepreneurs to the public, inspiring a new generation of thinkers, innovators, and changemakers.

Future Plans for Talk Bottom

The Talk Bottom Podcast is expanding its horizons to create even more impactful content and opportunities for our guests and audience. Here’s what’s in store:

We’re launching a dedicated editorial magazine that will feature in-depth profiles of all our podcast guests. This magazine will not only highlight their entrepreneurial journeys but also provide valuable insights, lessons, and strategies that aspiring entrepreneurs can learn from.
To amplify the voices of our guests, we plan to collaborate with top media houses for exclusive PR articles and press releases. These features will spotlight our guests’ stories across major publications, bringing their achievements and wisdom to a broader audience.
We will be creating detailed case studies and guest spotlights that showcase the impact and growth of our guests’ ventures post-podcast appearance. These will be shared across our channels to inspire others and celebrate the success of our alumni.
Talk Bottom will host live events and webinars featuring past guests, offering the audience a chance to interact directly with entrepreneurs and industry leaders. These events will be designed to foster networking, mentorship, and real-time learning.
To further engage our audience, we’re developing a YouTube mini-series that will dive deeper into specific topics discussed in the podcast, offering additional content and context that wasn’t covered in the original episodes.

Our Trending Videos

Meet The Host

  • 8+ years of rich experience of Branding, Communications, Production, Media Planning & Promotions in diversified verticals such as Media, Advertising, Design, Retail, FMCG, Real Estate, Hospitality & Manufacturing Industries.
  • Apart from being an avid reader, I’m a keen analyst with skills in assessing new brand trends & implementing brand strategies. He has worked on multiple 360 Degree Brand & Product Launch campaigns and has multifold project & man management exposure across industries.
  • In addition to his extensive work in branding and marketing, Karan has ventured into the world of podcasting with the launch of TalkBottom. This podcast features in-depth interviews with budding entrepreneurs, where Karan explores their journeys, challenges, and insights into building successful businesses. Since its inception, TalkBottom has garnered a significant following, with its reach extending to a couple of hundred thousand listeners. The podcast is available on major platforms, including YouTube, Spotify, and Instagram, making it accessible to a wide and diverse audience.
  • Major Brands worked on: Taj Group, Kalika Steel, Yokogawa Group, Sharaf DG (Dubai), IHCL, Kinetic Green, Sakaal TV, Lokmat Media, EFL, Rohan Builders, Kumar Properties, Symbiosis Uni., VTP Group, Golds Gym, VNR Seeds, Krescendo & Dastak (Singapore Govt. Initiative) & much more 
Mr. Karan Tarale

About The Host

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