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In a world where health-conscious consumers are seeking delicious yet nutritious alternatives, Dietsmart emerges as a brand of innovation in the field of making healthy snacks from dry fruits.
Getting a clear idea of who the target audience is and their expectations when it comes to the product.
Making attractive packaging to ensure customers view the product.
Conducting a competitor analysis to understand the USPs and drawbacks of similar products and what strategies have competitors used to market their products.
Population analysis in terms of product usage, likeability, and reuse.
Creating effective packaging solutions based on the data acquired to make DietSmart’s product more lucrative.
Creating product recall by maintaining a unique and consistent packaging creative.
Packaging designed to be transparent around the logo enabling customers to see the real product inside the packets.
Mindful representation of the product by aligning color schemes to increase on-shelf visibility.
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