2023Campaign Strategy, Site Branding, Lead Generation
Earth County - VTP Realty
Step into the world of VTP Realty's Earth County, where architectural excellence meets sustainability to create a unique living experience.
Project Challenge
Objective
- To plan a project launch and increase brand awareness.
- To get more site visits and make people aware of the lifestyle.
The Research
- Centered the campaign around the idea of reconnecting with one's roots.
- A SWOT analysis to assess the project’s position before deciding on any new strategy.
Design Approach
- Showcasing a lifestyle away from the regular hassles of city life.
- Incorporated natural, earthy tones and imagery to evoke a sense of nostalgia and belonging.
The Solution
- Designed engaging visuals and videos for Social Media and offline collaterals to showcase the villa plots and promote the #Reconnect campaign.
- Crafted compelling narratives highlighting the lifestyle and the USPs at Earth County.
- Ran targeted ads on social media platforms to reach a wider audience interested in investing in a vacation home.
- Achieved a significant increase in website traffic and lead generation.