2023Brand Awareness and Sales
EarthCulture
Gifts by Earth Culture is a bulk gifting brand that offers a unique and eco-conscious way to nurture bonds and grow memories. It specializes in DIY gardening kits and other kits for gifting purposes.
Project Challenge
Objective
- Establish a strong online presence to showcase a wide range of products.
- Generate online orders and increase follower count through effective digital marketing strategies.
The Research
- Conducted thorough analysis of the gardening and gifting market, identifying trends, competition, and potential niches.
- Studied emerging trends in social media marketing, with a focus on Instagram's reels.
Design Approach
- Produced on-location reels featuring product demonstrations, gardening tips, and behind-the-scenes footage.
- Registered the brand on Amazon and optimized product listings with high-quality images, detailed descriptions, and competitive pricing.
The Solution
- Encouraged user-generated content and ran interactive giveaways to boost follower engagement.