2023Event Management, PR, and Media
Kaleidoscope
A brand that brings local talent to the forefront, encouraging artisans to shine and fostering a deep appreciation for the arts within our community.
Project Challenge
Objective
- Establish a distinctive site branding for the Kaleidoscope art festival.
- Create a comprehensive online and offline marketing strategy to attract local artisans to showcase their artwork.
- Handle the complete event planning and management for Kaleidoscope.
- Achieve high visibility and attendance, including attracting top-level celebrities and government ministers.
The Research
- Conducted market research to identify local artisans and gauge their interest in participating.
- Assessed the time constraints and scope of deliverables.
- Assessed the availability of event venues and logistical support in the area.
- Studied past art festivals and their marketing strategies to identify gaps and opportunities.
Design Approach
- Embraced the concept of a kaleidoscope, incorporating vibrant and ever-changing visual elements into the festival's branding.
- Created eye-catching standees, hoardings, and flyers that reflected the kaleidoscope theme.
- Designed unique visiting cards, entry bands, and coupons to enhance the festival experience.
- Organized giveaways and contests to engage the audience and promote participation.
- Developed a visually appealing logo that encapsulated the essence of the festival.
- Launched targeted online ad campaigns to reach a wider audience and promote the event.
The Solution
- Successfully conceptualized the festival, combining the kaleidoscope theme with the vibrancy of local art.
- Conducted a recce of the festival site to ensure a seamless setup and layout.
- Managed the entire event planning process.
- Designed and produced all branding materials within the time constraints.
- Ran effective online and offline marketing campaigns to generate buzz and attract attendees.
- Hosted over 30 stalls featuring local artisans and received more than 100 enquiries from potential participants.
- Attracted high-profile attendees, including top-level celebrities and government ministers, boosting the festival's prestige and reach.
- Executed a well-received giveaway campaign that enhanced visitor engagement and satisfaction.