2023Brand Building and Awareness
KumarLifespaces
Discover how Kumar Lifespaces has redefined the real estate landscape with a portfolio of iconic projects that reflect their vision for a better tomorrow.
Project Challenge
Objective
- Establish a strong site branding and marketing strategy for Kumar Livespaces in an underdeveloped and less explored area.
- Create a demand for affordable budget homes in a region with limited infrastructure and amenities.
- Drive property sales and increase brand visibility in the targeted location.
The Research
- Conducted a comprehensive market analysis of the underdeveloped area to understand local demographics, income levels, and lifestyle preferences.
- Identified competitors and assessed their strategies in the region.
- Analyzed the existing infrastructure and amenities to pinpoint potential challenges.
- Investigated local government plans and incentives for real estate development in the area.
Design Approach
- Emphasized affordability and value for money in the design approach, aligning with the local economic conditions.
- Designed 2 marketing campaigns out of which “Pune’s First Cityship” got approved which showcased the benefits of living in an all-inclusive property and they played on the amenities front.
- Focused on community-building by highlighting the potential for social and recreational spaces within the development.
The Solution
- Developed targeted marketing campaigns that highlighted the affordability of Kumar Livespaces properties, including flexible payment plans.
- Leveraged digital marketing to reach a wider audience, with a specific focus on social media advertising.
- Continuously monitor the effectiveness of marketing efforts through data analysis and adjust strategies of the campaign accordingly.