Meet the Tribe
Brand Building and Awareness
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Discover how Kumar Lifespaces has redefined the real estate landscape with a portfolio of iconic projects that reflect their vision for a better tomorrow.
Establish a strong site branding and marketing strategy for Kumar Livespaces in an underdeveloped and less explored area.
Create a demand for affordable budget homes in a region with limited infrastructure and amenities.
Drive property sales and increase brand visibility in the targeted location.
Conducted a comprehensive market analysis of the underdeveloped area to understand local demographics, income levels, and lifestyle preferences.
Identified competitors and assessed their strategies in the region.
Analyzed the existing infrastructure and amenities to pinpoint potential challenges.
Investigated local government plans and incentives for real estate development in the area.
Emphasized affordability and value for money in the design approach, aligning with the local economic conditions.
Designed 2 marketing campaigns out of which “Pune’s First Cityship” got approved which showcased the benefits of living in an all-inclusive property and they played on the amenities front.
Focused on community-building by highlighting the potential for social and recreational spaces within the development.
Developed targeted marketing campaigns that highlighted the affordability of Kumar Livespaces properties, including flexible payment plans.
Leveraged digital marketing to reach a wider audience, with a specific focus on social media advertising.
Continuously monitor the effectiveness of marketing efforts through data analysis and adjust strategies of the campaign accordingly.
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