Solace Time Co. is a pocket-friendly watch and accessory company that brings truly luxury to everyone. Their vision is to bring inspiration and innovation to every timepiece and make it the most coveted heirloom of the 21st century. We curated a campaign - Seek Solace for them mainly to portray the elegance and simplicity in their designs and showcase why we should "seek" Solace Time Co.
Project Challenge
Objective
- Create captivating and luxurious social media posts for advertising purposes on platforms like Instagram and Facebook.
- Develop a brand image that conveys affordability while maintaining a high-end and luxurious appearance.
The Research
- Explored consumer perceptions of luxury and affordability, seeking insights to guide the design approach.
- Studied consumer pain points regarding high-end accessories and affordability.
Design Approach
- Embraced the concept of "affordable luxury" as the brand's core identity.
- Created social media posts featuring smart and luxurious looks for sunglasses and watches.
- Focused on high-quality visual content that showcased product details and craftsmanship.
- Implemented a consistent color palette and design elements that conveyed luxury.
- Highlighted cost-saving measures and value propositions while maintaining the brand's upscale image.
The Solution
- Developed a comprehensive content calendar and posting schedule for social media platforms.
- Designed a series of high-end, lifestyle-oriented posts that showcased Solace Time & Co. products in luxurious settings.
- Ensured a consistent visual style and branding across all posts.
- Ran targeted ad campaigns to reach potential customers interested in affordable luxury accessories.
