Lets enter into the remarkable journey of Zebion, exploring its product portfolio, market presence, and the strategic choices that have made it a prominent player in the electronics field.
Project Challenge
Objective
- Generating engaging content for brand recognition and awareness.
- Creating a media plan, defining the target audience by understanding which portion of the demographic is more likely to purchase the products, and prioritizing them accordingly.
- Ensuring the content is appropriate and relevant nationwide since the products are used all across the nation.
The Research
- Conducted competitor analysis to understand trends in engagement rates with similar brands. Analyzed and included specifics with regard to what communication style is effective.
- Created awareness, and narrowed down metrics to identify and assign a brand voice, and image for increased relatability with the audience.
Design Approach
- Zebion’s design approach is to check both the boxes namely B2B and B2C. Since the majority of the demand is from other businesses, B2B strategies are focused upon.
- Campaigns that were run included #DepthofTechnology. The idea was to draw an analogical correlation between the depth and resolution of the monitors to nature such as the depth of valleys and the immersive experience of oceans.
- Displaying the versatility of products through the #theperfectfit campaign.
- The creatives were minimalistic, showcasing the products infused with smart humor for mass appeal.
The Solution
- Innovative packaging unlike any of the competitors in the market.
- Quirky packaging to catch the customers' eyes while shopping. A touch of smart-humor to bring about brand recall.
