Lets enter into the remarkable journey of Zebion, exploring its product portfolio, market presence, and the strategic choices that have made it a prominent player in the electronics field.
Generating engaging content for brand recognition and awareness.
Creating a media plan, defining the target audience by understanding which portion of the demographic is more likely to purchase the products, and prioritizing them accordingly.
Ensuring the content is appropriate and relevant nationwide since the products are used all across the nation.
Conducted competitor analysis to understand trends in engagement rates with similar brands. Analyzed and included specifics with regard to what communication style is effective.
Created awareness, and narrowed down metrics to identify and assign a brand voice, and image for increased relatability with the audience.
Zebion’s design approach is to check both the boxes namely B2B and B2C. Since the majority of the demand is from other businesses, B2B strategies are focused upon.
Campaigns that were run included #DepthofTechnology. The idea was to draw an analogical correlation between the depth and resolution of the monitors to nature such as the depth of valleys and the immersive experience of oceans.
Displaying the versatility of products through the #theperfectfit campaign.
The creatives were minimalistic, showcasing the products infused with smart humor for mass appeal.
Innovative packaging unlike any of the competitors in the market.
Quirky packaging to catch the customers' eyes while shopping. A touch of smart-humor to bring about brand recall.