An electric vehicle brand that is at the forefront of sustainable urban transportation. In this case study, we'll delve into how they are reshaping the industry and redefining the way we commute.
Project Challenge
Objective
- Create engaging & creative social media content suited for a Pan India Audience across all walks of life.
- Conduct content creation, collaborate with influencers, and develop a media plan.
- Generate maximum reach across India for the new launch campaigns and drive high website traffic during the events.
The Research
- Analyzed competitors, EV market, and content trends for an effective strategy.
- Identified content buckets, and relevant hashtags, and collaborated with industry influencers.
- Studied other brands' campaigns and estimated ad costs for effective advertising.
Design Approach
- Maintained clean and relatable designs with a tone of intelligent humor, nostalgia, and relatability.
- We identified the right audience and influencers through thorough research.
- Revised content to be more relatable to the target audience.
The Solution
- Achieved an engagement rate of 3.75%, within the industry-accepted range of 1% to 5%.
- Brand Designs that are high on recall with more focus on high-quality content through videos & GIFs.
