2023Social Media and Creative Designing
Kinetic Green 3W
A leading electric three-wheeler brand that has revolutionized urban mobility with eco-friendly, efficient vehicles. This case study explores their journey of innovation and sustainability in last-mile transportation.
Project Challenge
Objective
- Establish relevant social media profiles for the 3 Wheeler Segment of Kinetic Green.
- Curate an appealing Instagram profile with visually striking creatives for a Pan India Audience.
- Target and generate inquiries for B2C Sales & B2B dealership opportunities.
The Research
- Defined tone and communication style for social media content.
- Identified the precise target audience for maximum relevance.
- Conducted thorough competitor analysis within the industry.
Design Approach
- Employed a B2B-oriented strategy for social media due to its relevance.
- Utilized Hinglish content for easy and relatable communication.
- Crafted minimalistic creatives following the ABC Framework (Accuracy, Brevity, Clarity).
The Solution
- Achieved a remarkable engagement rate of 7.2%.