2023Campaign Strategy and Branding
Atrium Expressway- VTP Realty
In a city where business thrives, VTP Atrium emerges as the avant-garde choice for entrepreneurs, corporations, and startups alike, redefining what it means to work, connect, and succeed in the bustling urban landscape. Step into a world where business meets luxury, where every square foot reflects impeccable craftsmanship and visionary design.
Project Challenge
Objective
- To come up with creative campaigns for the launch.
- Increase brand recognition and foot traffic.
- Attract potential investors to invest in shops within Atrium.
The Research
- Identified target demographics, preferences, and expectations of potential shoppers and investors.
Design Approach
- Used a clean, modern aesthetic to reflect the Atrium's contemporary appeal and state-of-the-art facilities.
- The campaign Atrium Expressway was created for small, medium, and large businesses to take advantage of to achieve their targets.
The Solution
- The campaign - Atrium Expressway would highlight speed, connectivity, location advantages, heavy footfalls, and a sure shot 10x ROI compared to any other trade center in Pune.
- Executed a holistic marketing strategy across various channels including digital, print, and on-site activations.
- Utilized analytics to continuously refine campaigns for better targeting and messaging.