2023Brand Identity
Chhatrapati Sambhaji Kings (CSK)
Introducing Chhatrapati Sambhaji Kings, the reigning monarchs of cricket in Maharashtra! With a name that pays homage to the fearless spirit of Chhtrapati Sambhaji, this cricket team embodies the pride and passion of our great state.
Project Challenge
Objective
- Establish Brand & Corporate Identity for a Sports Outfit with a long-term sponsor vision.
- Establish a strong social media presence and grow a fan base online.
- Secure influencer/celebrity collaborations.
- Build an engaged online fan base in record time.
- Attain media coverage for stadium games.
- Produce topical pre and post-game updates.
- Generate engaging content for aesthetic appeal.
The Research
- Analyzed cricket team pages for market insights.
- Defined tone for target audience communication.
- Conducted player background study for tailored content.
Design Approach
- Utilized simple, witty communication in English and Marathi for accessibility.
- Applied a consistent color scheme for brand recognition.
- Implemented strategic brand management for long-term success.
The Solution
- Achieved impressive follower growth: 8,000 on Instagram, 2,000 on Facebook, and 207 on X in just 2 weeks organically.
- Secured collaborations with influential figures like Dhananjay Munde, Riteish Deshmukh, Makarand Anaspure, Amol Kolhe, and Sandeep Pathak.
- Garnered high organic reel views, with the highest at 449K.
- Achieved an outstanding 10% engagement rate within a month.