2023Brand Identity
Chhatrapati Sambhaji Kings (CSK)
Introducing Marathwada's own, the Chhatrapati Sambhaji Kings. A team akin to it's name brimming with talent, valor and a hunger for victory. Hailing from Sambhajinagar, Dharashiv, Beed, Jalna, Latur, Nanded, etc. The team is sponsored by Coromandel KING, DNY Remedies, V'MOND realty, Lokmat, Rudra Motors, Candent, Gangamai Industries and Constructions Ltd., UPACE, Raaj Ghanwat, Bansal Classes.
Project Challenge
Objective
- Establish Brand & Corporate Identity for a Sports Outfit with a long-term sponsor vision.
- Establish a strong social media presence and grow a fan base online.
- Secure influencer/celebrity collaborations.
- Build an engaged online fan base in record time.
- Attain media coverage for stadium games.
- Produce topical pre and post-game updates.
- Generate engaging content for aesthetic appeal.
The Research
- Analyzed cricket team pages for market insights.
- Defined tone for target audience communication.
- Conducted player background study for tailored content.
Design Approach
- Utilized simple, witty communication in English and Marathi for accessibility.
- Applied a consistent color scheme for brand recognition.
- Implemented strategic brand management for long-term success.
The Solution
- Achieved impressive follower growth: 8,000 on Instagram, 2,000 on Facebook, and 207 on X in just 2 weeks organically.
- Secured collaborations with influential figures like Dhananjay Munde, Riteish Deshmukh, Makarand Anaspure, Amol Kolhe, and Sandeep Pathak.
- Garnered high organic reel views, with the highest at 449K.
- Achieved an outstanding 10% engagement rate within a month.
