Fleetguard- Filtrum, a prominent leader in filtration solutions for both On and Off-highway applications, has been headquartered in Pune, Maharashtra since its inception.
Over the years, FFPL has experienced remarkable growth and strategically expanded its operations to meet the diverse needs of OEMs and end-users alike.
Project Challenge
Objective
- The primary focus was to strengthen their brand presence and increase product visibility. For Atlas Copco Tech Day, they organized an event requiring visually compelling elements that enhanced engagement during the event and boosted their overall presence.
The Research
- At Bottomline Digital, we were dedicated to delivering impactful creative solutions, focusing on every detail from product packaging to promotional displays. Our team designed striking standees that captivated attention and effectively conveyed the brand's core messages. The project emphasized creating A4 posters, diary inserts, and visually engaging standees, alongside meticulously crafted product packaging with standout label designs, ensuring each element aligned with the brand’s identity and goals for maximum visibility.
Design Approach:
- We developed custom label designs for their engine oil cans, emphasizing the unique features of each variant to ensure easy identification and a clear understanding of the benefits. Additionally, we crafted product-focused standees for events that effectively highlighted the key attributes and advantages of Fleetguard and Filtrum offerings. Our team also created visually impactful A4 posters and diary inserts that focused on their lubricants and engine oils, ensuring that the communication was both clear and compelling for their customers, enhancing overall brand engagement and product recognition.
The Results:
- This collaboration enhanced Fleetguard and Filtrum’s product appeal while simplifying customer selection. The visually striking standees elevated brand presence and engagement, significantly boosting product visibility and strengthening their overall brand impact.
