Fleetguard Filtrum (FFPL), a distinguished leader in filtration solutions for On- and Off-highway applications, has grown remarkably since its establishment in Pune, Maharashtra. With an unwavering commitment to exceeding customer expectations, FFPL has expanded strategically to meet the diverse needs of OEMs and end-users worldwide, consistently delivering advanced, high-performance technologies.
Project Challenge
Objective
- To elevate Fleetguard Filtrum’s brand presence and enhance product visibility through impactful visual assets.
- The focus was to create visually compelling materials for the Atlas Copco Tech Day event to strengthen engagement, boost brand recognition, and effectively communicate product features.
The Research
- Bottomline Digital meticulously researched FFPL’s brand identity and core values to ensure every creative element would resonate with their established audience and industry standards. We developed a full suite of marketing materials, from premium product packaging to event-specific promotional displays. Key deliverables included attention-grabbing standees, A4 posters, and diary inserts, each designed to reinforce Fleetguard Filtrum’s commitment to quality and innovation. Special emphasis was placed on creating distinctive label designs that emphasized product benefits and facilitated easy selection for end-users.
Design Approach:
- Custom Label Design: Engine oil cans were designed with unique, clearly labeled features for easy identification and immediate recognition of product benefits, ensuring an efficient and informative customer experience.
- List ItemEvent-Centric Standees: Standees were crafted to capture attention and convey Fleetguard Filtrum's brand essence and product advantages, enhancing the brand’s presence and engagement at the Atlas Copco Tech Day event.
- Focused A4 Posters & Diary Inserts: Materials were created with a clear and powerful emphasis on Fleetguard Filtrum's lubricants and engine oils, featuring compelling layouts that communicated essential information effectively and aligned with Fleetguard Filtrum’s premium brand image.
The Solution:
- This comprehensive visual solution significantly enhanced Fleetguard Filtrum’s brand appeal and product visibility, providing a seamless customer experience. The striking standees, compelling posters, and tailored packaging reinforced brand recognition and increased product engagement, driving stronger visibility and amplifying Fleetguard Filtrum’s presence in the market.
- Through this collaboration, Fleetguard Filtrum was equipped with high-quality, impactful visuals that supported their strategic objectives, elevated their event presence, and contributed to a more cohesive and powerful brand image across customer touchpoints.
