2023Campaign Strategy and Branding
Hidden Treasure - Hermosa Casa
In the bustling landscape of Magarpatta-Kharadi, where countless real estate projects compete for attention, Sukhwani Hermosa Casa stands out as a hidden gem. We came up with yet another magical campaign- "Hidden Treasure". Our captivating campaign unveiled the true essence of this remarkable residential development, likening it to an undiscovered treasure trove and also that this treasure could be theirs if pursued.
Project Challenge
Objective
- Conceptualize a campaign showcasing the project's unique selling points (USPs).
- Create captivating environment & site office designs.
The Research
- Conducted competitor analysis for nearby projects.
- Studied the real estate market in the Magarpatta-Kharadi area.
Design Approach
- Developed two distinct and attention-grabbing creative campaigns
- Employed clean, out-of-the-box design elements and themes.
The Solution
- Launched the 'Hidden Treasure' campaign, positioning Hermosa Casa as an exclusive gem with top-notch amenities.
- Garnered a strong response from both hoarding and digital ad adaptations.
