2023Campaign Strategy and Branding
Wishful Living- Hermosa Casa
Welcome to Sukhwani Hermosa Casa, where we've embarked on an extraordinary campaign. It was a magical idea to showcase to the public the timeless tale of Aladdin and his genie. Our "Wishful Living" campaign, brought the allure of Arabian mystique to the heart of real estate.
Project Challenge
Objective
- Establish a strong online presence through site branding and marketing.
- Create a memorable campaign to differentiate in the real estate market.
The Research
- Studied industry trends, consumer preferences, and competitor strategies.
- Focused on offering dreams and aspirations, not just properties.
Design Approach
- Incorporated Aladdin and Genie theme for a sense of wonder and magic.
- Used deep blues, gold accents, and rich purples for a luxurious feel.
The Solution
- Elevated brand visibility and recognition.
- Significant increase in website traffic and lead generation.
