2023Brand Identity
House of RS
The House of RS brand represents sustainable fashion, eco friendly style and environmental consciousness into every carefully crafted garment, redefining elegance with a purpose-driven approach.
Project Challenge
Objective
- The primary goal with House of RS was to cultivate awareness and establish a presence across all digital platforms the likes of social media, website designing and creation of a brand store on amazon.
- Our strategy aimed to exhibit the brand and its offerings across diverse platforms to amplify the page's visibility.
- Crafting customer-centric content that captivates and resonates with the audience is pivotal.
The Research
- Thorough research delved into the environmental ramifications of plastic, addressing the pervasive plastic crisis and its enduring ecological impact.
- We investigated the prevalent disposal practices contributing to decades-long environmental degradation, particularly within the fashion industry's substantial reliance on plastic.
- Further exploration centered on understanding how House of RS's upcycling process substantiates its significant industry impact.
The Solution
- Post-research analysis yielded a comprehensive catalog of content categories encompassing promotional aspects while emphasizing House of RS's positive environmental contributions. We then developed an identity for the brand after thorough research into the target audience and the brand’s archetype.
- Focused efforts were directed towards showcasing the fashionable, durable, and reasonably priced nature of the products through curated posts.
- To steadily augment engagement, strategic measures such as post boosting and targeted advertisements were employed to amplify page visibility and foster heightened awareness.
- TBL also developed a comprehensive sales strategy for House of RS by upgrading their website functionality by running SEO analysis and making changes to boost visibility, engagement and increase online sales.
- Listed the brand and its product on Amazon to increase product and brand visibility and subsequently awareness.
- Corporate deals to increase the visibility and network outreach for House of RS whilst ensuring partnering organizations benefited from the same.
- Executed campaigns offering Villain perfumes as gifts along with the purchase of House of RS merchandise thereby achieving promotional value for both brands.
- On the collaborative end, we reached out to our influencer network and were able to successfully get Brewkenstein on board for content creation using House of RS products along with a couple more influencers in the pipeline as of December 2023.
- Indoor model photography with the first 24 styles was conducted and supervised within the first month of onboarding, with more sessions planned in the near future for the next launches.
- TBL conducts regular awareness sessions and workshops in top management colleges as well as corporates across Pune to inform people about House of RS and their products that are designed to increase sustainability.
- To inform or educate a person one must change their existing beliefs on a certain matter. This is done by introducing them to the new way of approach, stating its benefits and backing it up with facts. TBL has ensured this in every step of the way as we help House of RS achieve their goals.
