Trizella Cove is a charming villa community nestled in a prime location near Baga Beach, Goa. It offers a selection of villas, infinity condos with private pools, and commercial spaces, all designed with captivating Mediterranean architecture.
Project Challenge
Objective
- Corporate Product Identity creation for the luxury residential community.
- Establish a strong & vibrant social media presence.
- Develop offline marketing collaterals like brochures, coffee table book, hoarding, etc.
- Formulate a comprehensive marketing strategy for the project.
- Focus on lead generation & awareness efforts.
The Research
- Conducted thorough market research in Goa for audience insights.
- Conducted pan-India research for potential investors.
- Analyzed Mediterranean-themed villa projects for inspiration.
- Ran trial campaigns on Meta and Google for cost estimates through campaign planner.
Design Approach
- Emphasis on conveying "silent luxury" through design choices
- Developed a multi-post grid showcasing Trizella Cove's lifestyle.
- Tailored lead generation creatives for villas, condos, and commercial spaces.
The Solution
- Devised a detailed phase-wise marketing plan.
- Crafted a visually appealing social media grid with a Mediterranean theme.
- Utilized teaser videos to showcase the Trizella Cove lifestyle.
- Designed a premium brochure providing an immersive experience for potential buyers.
