UGC? UGC.
Have you, as a brand, been tagged by your consumers where your product is in use? Or have you run a contest/giveaway where you have asked people to share your…
“How Can I Miss You When You Won’t Go Away?”
Now, wouldn’t you click on an email with that subject line? In our last blog, we explored why email marketing is one of the most lucrative marketing channels and a…
Subject: Email Marketing Is A Scam.
Dear Reader, In this blog, we will explore whether email marketing truly works. I mean, aren't we all tired of the dozens of spam emails that land in our inbox…
How Volkswagen Went Big By Thinking Small: Successful Marketing Campaigns- Part 2
Couldn’t read most of it? Well, that’s the point! Ever wondered what makes some marketing campaigns last, overcoming the test of time? Well in our last blog, we analyzed two…
From Gaining Wings to Taking Off: Successful Marketing Campaigns- Part 1
Ever wondered what makes some marketing campaigns last, overcoming the test of time? Well, in the words of Rory Sutherland, vice-chairman of Ogilvy Group, real success comes from defying everyone…
Disney’s Mickey Mouse: The Rocky Journey of the Happiest Place
Did you know that the man known to revolutionize the entertainment industry was once fired for not being creative enough? Walt Disney went through his struggles before Disney became the…
Time to Make Your Brand Speak!
Sales & Marketing Executives International - Vietnam (Image Source : facebook.com) Isn’t Red Bull just another energy drink on the market? But they soared through the sky by giving wings…
Hyperlocal: The New Global?
The internet is about globalisation. It’s about making yourself known to the entire world. It’s something your business needs when you are ready to go big, right? The world of…
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From Then to Now: The Complicated World of Advertising [Part 2]
Advertising is just about presenting a product right? That's primarily how it started anyway. It started with the mere need to spread awareness about a product or service that might…
History of Advertising- From Ancient Rome to Digital Marketing
Illustrators existed in Ancient Rome? A brief history of advertising. [Part 1] Civilizations are built and destroyed on trade but how would a trade thrive without people knowing what it…