Festival of Moonlights
This year, we would have loved to wish you and your families a Very Happy Diwali. A Diwali that is full of the brightest lights and the most meaningful times.…
Ask and you shall receive!
Remember the unmissable “Subscribe” or “Know more” at the end of digital content and ads? That is exactly what a CTA is; a clear call to your consumers conveying what…
Impacting minds with Neuromarketing
All the products we see around us, their branding, their positions in the supermarkets, are they all just a co-incident? Most of the products we buy and use daily are…
Optimizing The Sales Funnel with Lead Nurturing!
According to independent research conducted by Adobe Marketo Engage, almost 50% of the leads in any given system are usually not ready to buy. So, what do we do now?…
A Pocket Guide To Hashtags
In the summer of 2007, a web marketing specialist walks into Twitter’s office with a single genius idea. Yep, it was Chris Messina who suggested the usage of the pound…
Same Content. Unique Avatars.
Imagine crafting a precise and perfect piece of content and then using it just once. What a shame! No matter how good the content is, there always comes a time…
Writing Copies That Make A Difference
Unlike a couple of decades ago, the market today is fiercely competitive. As the world proceeds towards complete digitization, consumers are bombarded with branded digital content for similar products or…
Stealing Thunder With Ambush Marketing
What’s Ambush Marketing? Imagine organizing your birthday party only to get it crashed by your popular classmate. And guess what? He ends up becoming the life of the party! Annoying,…
Speak up for your brand (quite literally!)
Running through some dry facts and figures or reading through a brilliantly woven story; which sounds more interesting? Obviously, the story. Duh. With the human race’s primal inclination to know…
Keeping Things Clean With Online Reputation Management
“I don’t care what they think about me.” Sounds very punk, right? Well, that’s a statement you cannot use when you own a big brand. In this era of digital…